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THE PIXELS:

We are a team of 15 developers, artists, designers, dreamers, wizards and revolutionaries (including a vampire and a caveman - workplace diversity FTW!). More info about the founding Pixels can be found below.

 

 

YARDEN YAROSHEVSKI: Founder and CEO

 

Yarden is a serial entrepreneur and marketer with a background in online financial services and media. He is a pioneer of brand games integration and a speaker on the increasing role of games in marketing. Yarden holds an MA in Design Studies from Central St. Martins and is a graduate of the elite ‘New Creative Ventures’ programme at the London Business School.

 

 

ALEX SPYROPOULOS: Cofounder and Art Director

 

Alex is a 3D artist, visualiser and exhibition designer who has worked in museums all over the world. He was co-organiser of the gaming realities festival in Athens and was instrumental in the creation of the Virtual Central London project. Alex holds an MA in narrative environments from Central St. Martins and a BA in installation art from Athens University of Arts.

 

 

 

ADVISORY BOARD

 

PROF. RICHARD BARTLE

Professor of Game Design and co-inventor of the first online game world  (MUD 1978). He was recently awarded the first ever Online Game Legend Award by the Game Developers Conference.

 

PROF. PATRICK BARWISE

Emeritus professor of management and marketing at London Business School, former Chairman of Which?

 

CHRIS DEERING

Former CEO and president of Sony Computer Entertainment (1995-2005), marketer of the PS1/2. During his period, Sony has sold over 80m consoles and 1B game disks in PAL territories. In 2004, he received the inaugural Interactive Industry Award from BAFTA for his outstanding contribution to the games industry.

 

PATRON SAINTS

 

MARCEL DUCHAMP

 

HOWARD ‘LUCK’ GOSSAGE

 

MARSHALL MCLUHAN

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